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What if the path to the life of your dreams isn't in the plans, the hustle, or the strategies but in something quieter?

Something that doesn't scream for attention but whispers from deep inside.

That subtle pull you feel toward certain things, even when they make no logical sense.

The knowing that arrives fully formed, without explanation or justification.

It's called intuition: the deep inner compass that already knows where you're meant to go.

The only question is, have you been ignoring that quiet voice because it doesn't come with a business plan?

Where It Showed Up in My Life

When I started creating content, I didn't have a grand strategy.

Just a weird feeling in my gut that said: "You're meant to create something of your own."

Everyone around me was getting safe jobs, following predictable paths.

I could have suppressed it and worried about what my friends would say, what my parents would think.

But that whisper kept pulling: Create something of your own.

It never made logical sense, but it felt right in a way I couldn't explain.

What if that quiet pull I kept feeling was actually the most reliable guide I had?

What the Wisdom Reveals

This brings me to Phil Knight, the founder of Nike.

Before Nike was a billion-dollar empire, it was just what Phil called "a crazy idea."

He wanted to sell running shoes, travel the world, and build something meaningful.

Everyone told him it was foolish to leave his accounting job for this dream.

But deep down, something told Phil: just do it.

In his memoir Shoe Dog, Phil describes how he didn't have a perfect plan or even know exactly where he was going.

He just had this pull, this feeling that wouldn't leave him alone.

He'd wake up thinking about shoes, go to sleep dreaming about his company.

Not because it was logical, but because something deeper was guiding him.

Phil wrote about how intuition doesn't give you a full blueprint, it just gives you the next step.

When he flew to Japan to meet with shoe manufacturers, he had no connections, barely any money, and zero experience.

But the pull said go, so he went.

When they asked what his company was called, he made up "Blue Ribbon Sports" on the spot.

Because intuition works like that - it reveals the path as you walk it, not before.

Years later, when everything seemed to be falling apart, when banks were calling in loans and competitors were suing, that same quiet voice kept saying: keep going.

And he listened, even when it made no sense, even when everyone said stop.

That crazy idea became Nike.

All because he trusted the pull more than the plan.

How I'm Trying to Live Now

Am I brave enough to trust what lights me up over what makes sense?

I've learned there are three levels of listening:

Noise - The world's voice telling you what's safe, what's smart, what others think

Thought - Your mind's chatter asking "what if this goes wrong?"

Knowing - The deep, calm pull that doesn't explain itself

Your job is to move down this stack until you reach the knowing.

For me, that means spending time alone, getting quiet enough to hear past the noise and thoughts.

When I do, I notice what actually lights me up versus what I think should light me up.

Creating content immediately felt alive in a way watching sports never did.

Writing these newsletters brings a satisfaction that no amount of scrolling could match.

Every big decision since then has come from following that same quiet pull.

When you follow what lights you up, you don't just change your life - you become who you were meant to be.

You don't need the full map upfront, just the courage to take the next step.

Let your body tell you: this feels good, this doesn't, I want more of this.

Stop analyzing everything and start feeling your way forward.

The path reveals itself to those who dare to walk it.

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